Lima is probably best known for her work with Victoria's Secret. Her first fashion show for the company came in 1999, and since being contracted as an Angel in 2000, she has appeared on subsequent shows ever since, opening the show in 2003, 2007, 2008, and 2010. In 2012 she opened the show for the 5th time less than two months after giving birth to her second child. In 2004, she was part of the five Angels promoting Victoria's Secret nationwide in the so-called "Angels Across America"-Tour alongside Tyra Banks, Heidi Klum, Gisele Bündchen and Alessandra Ambrosio. She missed the 2009 show due to her pregnancy. Lima has appeared on several television ads for the brand, including the praised and criticized "Angel in Venice" commercial of 2003 with Bob Dylan. 2008 continued for Lima with hosting the What Is Sexy? program for the E! Entertainment Network and a July tour for the BioFit Uplift Bra launch. She was also featured in November's Miracle Bra relaunch. Topping the year off, Lima wore the "Fantasy Bra" for the 2008 Victoria's Secret Fashion Show. The bra, created by American jewelry designer Martin Katz, was set with 3,575 black diamonds, 117 certified 1 carat (200 mg) white round diamonds, 34 rubies, and two black diamond drops totaling 100 carats (20 g). Valued at over $5 million, the bra carried more than 1,500 carats (300 g). In 2010, she again wore the Fantasy Bra, called the Victoria's Secret Bombshell Fantasy Bra. The bra which weighs in at 142 carats with 60 carats of white diamonds and 82 carats of topazes and sapphires is worth 2 million dollars.
Lima does charitable work helping with an orphanage, "Caminhos da Luz" (Ways of Light), located in Salvador. She helps with construction to expand the orphanage, and buys clothes for poor children in Salvador, Bahia. She appeared on Var mısın? Yok musun?, the Turkish version of Deal or No Deal, where her prize money went to a hospital in Istanbul for children fighting leukemia.